Effective Date: 1 June 2026
Last Updated: 1 June 2026
Version: 2
This Cookie Policy explains how Assured Consultancy Services Ltd uses cookies and similar technologies on our website. It explains what cookies are, why we use them, the choices available to website visitors and how to manage or change cookie preferences. We aim to be clear, practical and transparent, reflecting the same people-first approach we take in our consultancy work.
This policy applies to visitors to our website, including prospective clients, clients, suppliers, business contacts, training participants, event attendees, professional partners and other people who interact with us online. This Cookie Policy should be read alongside our Privacy Policy.
1. Who We Are
Assured Consultancy Services Ltd is a private limited company registered in England and Wales.
Company Number: 16543932
Registered Office: 128 City Road, London, EC1V 2NX, United Kingdom
Trading Address: Fusion@Magna Business Centre, Magna Way, Rotherham, S60 1FE
Website: www.assuredconsultancyservices.com
General Enquiries: [email protected]
Customer Service: +44 (0) 333 772 4102
ICO Registration Reference: ZB997396 (registered 23 September 2025, expires 22 September 2026, Tier 1)
📧 DPO / Privacy Contact: [email protected]
We are the controller for personal data collected through our website and cookies where we decide why and how that data is used. Where third-party providers place or access cookies through our website, they may also process personal data for their own purposes as explained in their own privacy and cookie information.
2. What Are Cookies and Similar Technologies
Cookies are small text files that are placed on your device when you visit a website. They help websites work properly, remember choices, improve user experience, support website security and provide information about how people use a website.
| Cookie Type | What This Means |
|---|---|
| Session cookies | These usually expire when you close your browser. |
| Persistent cookies | These remain on your device for a set period or until you delete them. |
| First-party cookies | These are set by the website you are visiting. |
| Third-party cookies | These are set by another organisation, such as an analytics, video, social media, security, booking or website support provider. |
| Similar technologies | This can include pixels, tags, scripts, local storage, session storage, device identifiers and other technologies that store information on, or access information from, your device. |
3. How We Use Cookies and Similar Technologies
We use cookies and similar technologies only where they are necessary, appropriate and proportionate for our website and services. We do not sell personal data.
At the date of this policy, we do not intend to use cookies for targeted advertising or to track visitors across other websites for advertising purposes. If this changes, we will update this policy and our cookie preference tools, and we will ask for consent before setting any non-essential advertising or tracking cookies.
| Purpose | Explanation |
|---|---|
| Keep our website working | To support core website functionality, navigation, page loading, forms, security and remembering cookie choices. |
| Protect our website | To help identify technical issues, prevent misuse, detect suspicious activity and support cyber security controls. |
| Remember choices | To remember cookie preferences or other settings selected by website visitors. |
| Improve our website | To understand how visitors use the website so we can improve content, navigation, accessibility and user experience. |
| Support forms and communications | To help contact forms, enquiry routes, newsletter sign-ups or other website features work properly. |
| Support embedded content | Where used, to display or enable third-party content such as videos, maps, booking tools or social media features. |
4. Types of Cookies We Use
We may use the following categories of cookies and similar technologies.
| Category | Purpose | Can they be switched off through our cookie tool? |
|---|---|---|
| Strictly necessary cookies | Needed for the website to work, including page navigation, website security, contact form functionality and remembering cookie choices. | No. These are necessary for the website to operate. |
| Security and technical cookies | Help us protect the website, prevent misuse, monitor availability and maintain reliable operation. | Usually no, where they are necessary for security or operation. |
| Functionality cookies | Remember choices you make, such as preferences or settings, where used. | Yes, where they are not strictly necessary or where the law requires a choice. |
| Analytics or statistical cookies | Help us understand how visitors use our website, such as pages visited, time spent on pages and how visitors found us. | Yes, unless a lawful exception applies and we provide clear information and a simple way to object. |
| Embedded content cookies | May be used where we embed content from third parties, such as videos, maps, booking tools or social media features. | Yes, where consent is required. |
| Marketing or advertising cookies | Would be used for advertising, remarketing, profiling or cross-site tracking. | We do not currently intend to use these. If introduced, consent would be required before use. |
5. Cookies and Technologies Currently Used
The table below should be confirmed and maintained from a live cookie scan of www.assuredconsultancyservices.com before publication. Cookies may change if we update our website, change suppliers, add embedded content or introduce new website features. Cookie names, providers and durations should not be guessed.
| Category | Cookie / Technology and Provider | Purpose, Duration and Choice Position |
|---|---|---|
| Strictly necessary | Website platform, hosting or security technologies – to be confirmed by live cookie scan | Supports core website operation, security, page navigation and form functionality. Consent is not required where strictly necessary. Duration to be confirmed in the cookie scan. |
| Cookie preference | Cookie banner or consent management technology – to be confirmed by live cookie scan | Remembers cookie choices and prevents the banner from reappearing unnecessarily. Necessary to remember choices. Duration to be confirmed in the cookie scan. |
| Security / technical | Anti-spam, firewall, hosting or technical security technologies – to be confirmed by live cookie scan | Supports website security, fraud prevention, availability or technical performance. Consent is not required where strictly necessary. Duration to be confirmed in the cookie scan. |
| Contact forms | Contact form or spam-protection technology – to be confirmed by live cookie scan | Supports enquiry forms and helps protect forms from spam and misuse. Consent may be required for non-essential third-party tools. |
| Analytics / statistical | Analytics technology, if used – to be confirmed by live cookie scan | Provides aggregate information about how visitors use the website so we can improve it. Consent or a simple objection route may apply depending on whether the analytics use meets the legal exception. |
| Functionality | Optional functionality technologies, if used – to be confirmed by live cookie scan | Remembers visitor choices or supports optional website features. Consent or a simple objection route may be required. |
| Embedded content | Video, map, booking, social media or other embedded tools, if used – to be confirmed by live cookie scan | Enables embedded third-party content or features. Consent is required where the technology is not exempt. |
We will review this table periodically and update it when our website, suppliers or cookie use changes.
6. Legal Position for Cookies
Cookies and similar technologies are mainly regulated in the UK by the Privacy and Electronic Communications Regulations, known as PECR. Where cookies or similar technologies involve personal data, the UK GDPR and Data Protection Act 2018 may also apply.
| Use | Our Approach |
|---|---|
| Strictly necessary cookies | These may be used without consent where they are essential to provide the website or service requested by the visitor. |
| Security and technical cookies | These may be used without consent where they are necessary for website security, integrity or reliable operation. |
| Analytics / statistical cookies | These may be used with consent, or in limited cases without consent where the legal exception applies, the use is solely statistical and aggregate and used to improve the website, and visitors are given clear information and a simple free way to object. |
| Functionality / appearance cookies | These may be used with consent, or in limited cases without consent where the legal exception applies and visitors are given clear information and a simple free way to object. |
| Marketing, advertising, profiling or cross-site tracking cookies | These require consent before they are placed or used. |
Where consent is required, we will not place those cookies or similar technologies on your device unless you have agreed to them. Where an exception applies, we will still provide clear information and, where required, a simple free way to object.
7. Analytics and Website Improvement
We may use analytics or statistical tools to understand how visitors use our website. This may include:
| Information | Example |
|---|---|
| Website usage | Which pages are visited and how visitors move around the site. |
| Technical information | Browser type, device type, operating system and approximate location. |
| Performance information | Page loading, errors and general website performance. |
| Referral information | How visitors reached the website, such as search engines, links or campaigns. |
We use this information to improve our website, content, accessibility, navigation, user experience and service information.
Where analytics use is limited to aggregate statistical information used to improve the website, and where the law allows, we may rely on an applicable cookie exception. Where analytics goes beyond this, or where consent is required, we will ask for consent first.
We do not use analytics to make decisions about individuals.
8. Marketing, Advertising and Social Media
At the date of this policy, we do not intend to use targeted advertising cookies, remarketing cookies or cross-site tracking cookies on our website.
Our website may include links to our social media pages, such as LinkedIn, Facebook, Instagram, X, YouTube or WhatsApp. If these are simple links, they do not normally place social media cookies on your device through our website. Once you click a link and visit a third-party platform, that platform may collect information about you in line with its own privacy and cookie terms.
If we embed social media content, videos, feeds, maps, booking tools or other third-party features directly into our website, those providers may use cookies or similar technologies. Where required, we will ask for your consent before those technologies are used.
9. Managing Your Cookie Choices
When you first visit our website, you may see a cookie banner or cookie preference tool. Depending on the cookies in use, this may allow you to:
| Choice | What This Means |
|---|---|
| Accept all | You agree to the use of all cookies and similar technologies listed in the preference tool. |
| Reject non-essential cookies | Only strictly necessary cookies will be used. |
| Manage preferences | You can choose which optional categories of cookies to allow. |
| Change your mind | You can update or withdraw your choices later using the Cookie Settings link or preference tool where available. |
Where consent is required, we will aim to make refusing or withdrawing consent as easy as accepting it. You can change your preferences at any time by using the Cookie Settings link or cookie preference tool on our website, where available.
10. Browser Controls
You can also manage cookies through your browser settings. Most browsers allow you to:
| Browser Option | Effect |
|---|---|
| View cookies | See which cookies are stored on your device. |
| Delete cookies | Remove cookies already stored. |
| Block cookies | Stop some or all cookies from being placed. |
| Block third-party cookies | Limit cookies set by third-party providers. |
| Set preferences by website | Allow or block cookies for specific websites. |
Please note that blocking or deleting some cookies may affect how our website works. For example, it may affect contact forms, security checks, page functionality or your saved cookie preferences.
11. How Long Cookies Last
Cookies remain on your device for different periods depending on their purpose.
| Type | Typical Duration |
|---|---|
| Session cookies | Usually deleted when you close your browser. |
| Persistent cookies | Remain for a set period or until manually deleted. |
| Cookie preference cookies | Usually retained long enough to remember your choices. |
| Analytics cookies | Retained for the period stated in the cookie register or cookie preference tool. |
| Third-party cookies | Controlled by the relevant third-party provider, subject to your choices and their terms. |
The specific duration of each cookie should be set out in the cookie register or cookie preference tool.
12. Personal Data Collected Through Cookies
Some cookies and similar technologies may collect information that is, or could become, personal data. This may include online identifiers such as IP addresses, device identifiers, cookie IDs, browser information or usage information.
Where we process personal data through cookies or similar technologies, we will do so in line with our Privacy Policy. Depending on the purpose, we may rely on:
| Purpose | Possible Lawful Basis under UK GDPR |
|---|---|
| Website security and operation | Legitimate interests in running and protecting our website. |
| Responding to enquiries | Legitimate interests or steps prior to entering into a contract. |
| Analytics and website improvement | Consent or legitimate interests, depending on the technology and legal position. |
| Marketing cookies, where used | Consent. |
| Legal or regulatory requirements | Legal obligation or legitimate interests. |
13. Third-Party Providers
We may use third-party providers to support our website and online services. These may include providers of:
| Provider Type | Example Use |
|---|---|
| Website hosting | Hosting and delivering website content. |
| Website security | Protecting the website from misuse, spam or cyber threats. |
| Analytics | Understanding website performance and visitor journeys. |
| Contact forms | Allowing visitors to send enquiries. |
| Cookie consent tools | Recording and managing cookie choices. |
| Embedded content | Displaying videos, maps, booking tools or social media content. |
| Professional systems | Supporting CRM, email marketing or client communication where linked from the website. |
Where third-party providers place or access cookies through our website, we will provide information about them in our cookie register or preference tool. Those third parties may also provide their own privacy and cookie information.
14. International Transfers
Some third-party providers or systems may involve personal data being accessed from, stored in or transferred to countries outside the UK. Where this happens and personal data is involved, we will use appropriate safeguards required by UK data protection law. These may include adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to EU Standard Contractual Clauses, transfer risk assessments or another lawful transfer mechanism permitted by data protection law.
15. Children
Our website and services are intended for organisations and business contacts, not for children. We do not knowingly use cookies or similar technologies to profile children or target children with marketing.
If you believe a child has provided personal data to us through our website, please contact us so we can review and take appropriate action.
16. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our website, cookies, suppliers, legal requirements or good practice.
The latest version will be published on our website. Significant changes may also be communicated through our cookie banner, cookie preference tool or other appropriate methods.
17. Contact Us
If you have any questions about this Cookie Policy or how we use cookies and similar technologies, please contact us.
Assured Consultancy Services Ltd
Fusion@Magna Business Centre, Magna Way, Rotherham, S60 1FE
📧 [email protected]
📧 DPO: [email protected]
📧 Marketing preferences: [email protected]
📧 Complaints: [email protected]
📞 +44 (0) 333 772 4102
🔗 www.assuredconsultancyservices.com
You also have the right to complain to the Information Commissioner’s Office (ICO) if you are unhappy with how we use your personal data or handle your rights.
🔗 www.ico.org.uk | 📞 0303 123 1113 | Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF